✔ Outbound Strategy
Omnimeta delivered campaigns with up to an astounding 94% open rate and over 30% click through rate for one of our events. They are wizards of cold outreach, utilizing the latest strategies and AI tech to deliver results and the metrics to prove it.
Founder - Commerce Catalyst
Once the right cadence and messaging has been identified:
We focus on the ‘winning’ campaign(s) and amplify.
What Our Trusted Clients Say
Omnimeta has been such an integral part of our growth. With their cold outreach and AI driven strategies, we know that we hooked our cart to the right horse! We booked 16 appointments in 28 days! As a SaaS startup, this has expedited our growth.
CEO - Xperience-U
Cold email outreach is to communicate with people you would like to know. Similar to a cold call – but instead of using a phone you are using email. You are using a specific mailbox(es) to communicate with your prospects
Marketing emails are the emails you get from a company when you opt-in for a subscription of some sort. This could be a daily/weekly newsletters, receipts, reminder emails etc.
Cold emailing is a powerful tactic. Unfortunately many do not know how to use it properly. We are used to being mass emailed from overseas companies that hold no relevancy. We do not do that.
We research your industry, understand your value proposition and communicate that to your ideal prospect. We have a specific methodology to ensure your emails land in the inbox. In short it comes down to 3 things one must do.
(1) Properly setup your domain records and warm it up
(2) Make sure your prospect data list is clean, up to-date and relevant
(3) Make sure your messaging is relevant to your prospects
We can suggest different data vendors based on your requirements. Alternatively, we can do it ourselves & expense it to you if it makes it easier. The cost for this data will range depending on what type of information you need and how many contacts are required.
Our process allows us to be compliant with CASL, GDPR and CCPA. We only email business email addresses, place an opt-out link on all communication, do not email people who have opted out previously and always ensure your messaging is relevant with a business/professional reason for the outreach.
Ideally, the average annual contract value for your product/service should be a minimum of USD 5,000. Otherwise, the unit economics will not make sense. If your deal size is less than USD 5,000 dollars you can still use cold email to acquire new customers – but it would not make sense to hire us.
Cold emails are messages sent to individuals who do not have any prior relationship or acquaintance with the receiver. It is an email equivalent of cold calling that aims to start a conversation online. An important part of email marketing, it is different from warm and transactional emailing. These emails are generally sent to qualified prospects and ensure higher success rates.
Cold email marketing is the way of connecting with your potential prospects with the help of an email. A brand normally has a list of prospects they want to target with an email. The cold email that works is the one that gets opened and read by the prospects and also gets you some replies, adding to the success of your cold email campaigns.
Though cold emailing is the most difficult aspect of marketing, it can work well if you follow the right steps and strategies. It is a great way to reach your potential prospects, start a business conversation, and build relationships. If your product/service can solve a specific pain point, using cold email can get you the most success.
Both cold emailing and cold calling have their own prospecting approach and no one can really debate on the effectiveness of cold email vs cold call. However, emails are less time-consuming, convenient and generally easier to send as compared to calling.
The effectiveness of a cold email campaign is measured through certain metrics, which includes the open rates of the emails, the reply rates, the positive reply rates, the bounce rates, the click-through rates, and the spam complaint rates. All these stats help the sender to understand the overall campaign ROI and measure its success.
If your cold emails aren’t receiving the desired responses and you are failing to achieve your goals, then you must outsource your cold emailing. Outsourcing brings in multiple benefits. Your business will be able to generate more leads with the right knowledge; convert more leads, and make more sales.
Crafting cold emails is an art and one can ace it by:
Omnimeta has been helping me with my marketing and marketing systems for past few months and the work they do is remarkable. Ty is very conscientious and knowledgable. The work he does is vital to my business and I recommend him highly.
Dr. Toby Larson
EdD Performance Psychology & MS Kinesiology-
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