Drive More Sales & Leads With Our Cold Email Outreach Services

We build an outreach engine that fills up your pipeline with qualified opportunities

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We build scalable cold email engines that outreach to targeted audiences. We take care of everything including:

Outbound Strategy

Prospect List Building
Managing Campaigns
Responding to Prospects
Don’t just take our word for it

Omnimeta delivered campaigns with up to an astounding 94% open rate and over 30% click through rate for one of our events. They are wizards of cold outreach, utilizing the latest strategies and AI tech to deliver results and the metrics to prove it.

Matthew Holman
Founder - Commerce Catalyst

Our Methodical & Data Driven Process

Stage (1) - Visualize

This is where we help you clearly define your target audience & break it up into specific personas.
After that we brainstorm relevant messaging per persona.
As we are doing this, our team will start setting up your email infrastructure based off your requirements. This includes domain/IP warmup and the necessary tools.

Stage (2)- Testing & Experimentation

Once messaging and the audience is decided, we begin experimenting.
To do this we launch ‘micro’ campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
We will also identify which marketing channels compliment your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels drive up conversion by nearly 3X.

Stage (3) – Scale

Once the right cadence and messaging has been identified:

We focus on the ‘winning’ campaign(s) and amplify.

Stage (4) - Optimize

We optimize and measure for one metric – prospects that are interested in a conversation (for outbound), or number of purchases/activations (for email marketing).
This is done by frequently reviewing a campaigns performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are utilized in the launch of the next campaign …and the process begins again!

What Our Trusted Clients Say

Omnimeta has been such an integral part of our growth. With their cold outreach and AI driven strategies, we know that we hooked our cart to the right horse! We booked 16 appointments in 28 days! As a SaaS startup, this has expedited our growth.

Colt Flitton
CEO - Xperience-U


Cold email outreach is to communicate with people you would like to know. Similar to a cold call – but instead of using a phone you are using email. You are using a specific mailbox(es) to communicate with your prospects


Marketing emails are the emails you get from a company when you opt-in for a subscription of some sort. This could be a daily/weekly newsletters, receipts, reminder emails etc.

Cold emailing is a powerful tactic. Unfortunately many do not know how to use it properly. We are used to being mass emailed from overseas companies that hold no relevancy. We do not do that.


We research your industry, understand your value proposition and communicate that to your ideal prospect. We have a specific methodology to ensure your emails land in the inbox. In short it comes down to 3 things one must do.


(1) Properly setup your domain records and warm it up


(2) Make sure your prospect data list is clean, up to-date and relevant


(3) Make sure your messaging is relevant to your prospects

We can suggest different data vendors based on your requirements. Alternatively, we can do it ourselves & expense it to you if it makes it easier. The cost for this data will range depending on what type of information you need and how many contacts are required.

Our process allows us to be compliant with CASL, GDPR and CCPA. We only email business email addresses, place an opt-out link on all communication, do not email people who have opted out previously and always ensure your messaging is relevant with a business/professional reason for the outreach.

Ideally, the average annual contract value for your product/service should be a minimum of USD 5,000. Otherwise, the unit economics will not make sense. If your deal size is less than USD 5,000 dollars you can still use cold email to acquire new customers – but it would not make sense to hire us.

Cold emails are messages sent to individuals who do not have any prior relationship or acquaintance with the receiver. It is an email equivalent of cold calling that aims to start a conversation online. An important part of email marketing, it is different from warm and transactional emailing. These emails are generally sent to qualified prospects and ensure higher success rates. 

Cold email marketing is the way of connecting with your potential prospects with the help of an email. A brand normally has a list of prospects they want to target with an email. The cold email that works is the one that gets opened and read by the prospects and also gets you some replies, adding to the success of your cold email campaigns.

Though cold emailing is the most difficult aspect of marketing, it can work well if you follow the right steps and strategies. It is a great way to reach your potential prospects, start a business conversation, and build relationships. If your product/service can solve a specific pain point, using cold email can get you the most success.

Both cold emailing and cold calling have their own prospecting approach and no one can really debate on the effectiveness of cold email vs cold call. However, emails are less time-consuming, convenient and generally easier to send as compared to calling.

The effectiveness of a cold email campaign is measured through certain metrics, which includes the open rates of the emails, the reply rates, the positive reply rates, the bounce rates, the click-through rates, and the spam complaint rates. All these stats help the sender to understand the overall campaign ROI and measure its success.

If your cold emails aren’t receiving the desired responses and you are failing to achieve your goals, then you must outsource your cold emailing. Outsourcing brings in multiple benefits. Your business will be able to generate more leads with the right knowledge; convert more leads, and make more sales. 

Crafting cold emails is an art and one can ace it by: 

  • Creating a subject line that is in sync with the body of your email. 
  • Keep your email short and precise.
  • Personalize your email as per the recipient’s profile. 
  • Highlight the prospect’s needs and pain points.
  • Offer favorable solutions along with sharing relevant data. 
  • Keep a conversational tone and use simple language.
  • Don’t forget to add a powerful CTA.
  • A killer cold email should start with a message specifically tailored to the recipient
  • It should appreciate the recipient
  • It should highlight the receiver’s pain points and offer them a solution
  • It should be original and not a predefined template 
  • It should be short and crisp with no errors

Omnimeta has been helping me with my marketing and marketing systems for past few months and the work they do is remarkable. Ty is very conscientious and knowledgable. The work he does is vital to my business and I recommend him highly.

Dr. Toby Larson
EdD Performance Psychology & MS Kinesiology-

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